Over the past five years, we've had the pleasure of working on over 30 Film & TV releases across theatrical and home entertainment
SPIDER-MAN: ACROSS THE SPIDER-VERSE
GUESTLISTING, PRESS JUNKET
We were across guestliting for the UK gala screening, with 85% of our guests attending and posting content from the screening. We ensured that celebrity and Influencer guests who were popular within music and popular culture were in attendance to help position the release as a cool and must-watch release amongst Black british audiences including: NSG Music, WSTRN, 90s Baby Podcast, Dymund, Pass The Meerkat Podcast, Cacharel, Yasmin Diaz, Dujon Anderson, Laura Nicole, Maia Gouveiax, Man Like Isaac, Suli Breaks and more. The combined resulting coverage was 4.18M+.
We secured 2 interviews for the highly anticipated release, targeting outlets that focus on Black British audiences for the UK junket, including GUAP and The Voice Online.
TRANSFORMERS: RISE OF THE BEASTS
We tapped into our network of Black filmmakers, directors and content creators to create our guestlist.
We secured the host for the Q&A: Akua Gyamfi founder of The British Blacklist. She asked in depth questions about the process of creating the film, to the panel. We invited community groups and additional film and TV focused organisations such as Milk Honey Bees and POCC.
The Q&A panel consisted of Anthony Ramos, Dominique Fishback, Tobe Nwigwe, director Steven Caple Jr and producer Lorenzo di Bonvaventura. On the day of the event, we were tasked with curating a list of VIP attendees to have a special meet and greet moment with Steven Caple Jr. including Asher Glean(121K), Nikki Fagbemi (11K), Keith Afadi (29K) and Adjani Salmon (7K) to name a few.
We had a great turnout at the screening and Q&A with 85% of our guests in attendance and posting content from the event. Young filmmakers, directors and organisations and influencer guests included: Eric Myers, WSTRN, 90s Baby Podcast, Cacharel, and Ayame. Social content had a social reach of 3.5M+ combined.
ABBOTT ELEMENTARY (SEASON 2)
In support of UK’s season 2 release, the team produced an influencer screening event at Disney HQ.
There were 25 attendees with 2M+ combined following and 500K+ social reach across Instagram, TikTok and Twitter.
We created a number of fun school related photo moments to tie into the series and engage guests.
Guests were welcomed with personalised Abbott Elementary ‘staff passes’, a branded step and repeat board, a “school picture day” photo moment, a season one recap game and food and drinks. Each guest was also gifted a goodybag with products we secured from Plant Made.
The screening was followed by a Q&A hosted by Gal-Dem’s Kemi Alemoru and bestselling author Bolu Babalola.
Guests included Maia Gouveia, Dami Hope and Asher Glean.
DUNGEONS AND DRAGONS
We supported EOne with the Dungeons and Dragons premiere with guestlisting. We had a brief to target an audience of influencers outside of the D&D fan base by including creators and influencers that were new to the franchise.
We had Madara’s Daughter, our fan service influencer who shared how as a fan of the franchise her expectations and more were met. We had other guests like Athena, one of our for beginner influencers. Asher Glean being a comedy creator, had heard of the franchise but was new to the details of D&D shared how he was impressed with the film and the premieres aesthetics as he showed off his look on the carpet. We also has All American: Homecoming cast member Martin Bobb-Semple attend.
We received coverage across Instagram, TikTok and Twitter resulting in over 2.5M+ social reach.
INFLUENCER SCREENING, PRESS JUNKET, GUESTLISTING
We produced an advanced screening and Sip & Paint event at Rich Mix, Shoreditch with key tastemakers including Queen Mojo (109K Instagram Followers), Maria Ejeleri (325.4K TikTok Followers), Lisa Jemide (59K Instagram Followers), Senor Fenty (78.1K Instagram Followers), Isla (136.6k TikTok Followers) and more! 100% attendees posted content on their social pages, with a resulting total reach of 1.94M+
We engaged key black press including Black Ballad, Floor Mag, The Voice and influencers Rhea Ellen, Asher Glean and Leoni Joyce for the UK junket. This resulted in creative junket concepts and interviews that resonated with the key target audiences.
We supported with the media line and guest listing for the UK Premiere. Attendees included GalDem, Black Girl Fest and more.
BLACK PANTHER: WAKANDA FOREVER
PRESS JUNKET, CONSULTANCY, GUESTLISTING
With Black Panther: Wakanda Forever being such a hotly anticipated release, VAMP worked hard to ensure that the right press, publications, online, and within the black community were present at the UK junket. Interviews were done by Glamour Magazine, 90's Baby Show, Black Ballad, Buzzfeed, Metro, Cocoa Girl Mag, and many more.
This junket featured many influencer and non-traditional press moments, such as Wakanda Jenga with NNESAGA, Black Girl Gamers, and The Cyber Nerds. There was also the TikTok moment involving Victor Kunda and Nife, which received over 4 million views on the platform.
VAMP collaborated with Disney's public relations team on PR and influencer strategy for the release of Black Panther: Wakanda Forever to ensure that the target audience was spoken to authentically.
VAMP also assisted with guestlisting and talent management at the premiere, which featured celebrities, athletes, and influencers such as Ayra Starr, NSG, Ms Banks, and others.
In addition to the premiere, the VAMP team assisted with guestlisting for the multimedia.
THE WOMAN KING
GUESTLISTING, MULTIMEDIA SCREENING, PRESS JUNKET
The Receipts Podcast - "three girls who are willing to talk about anything & everything" hosted an exclusive brunch to celebrate the UK launch of The Woman King hosted at Modern Pan-African restaurant Stork.
We assisted with guestlisting and talent management at both the premiere and the multimedia screening.
During the UK junket, VAMP supported the release with press nominations. There were multiple interviews with black influencers and journalists, including 90's Baby Show, Black Ballad, and GUAP Mag, which generated over 1 million views across platforms.
VAMP invited influencers and their families to the official gala of Lightyear's special family screening. Influencers included Kassie and Shab, Singing Dentist, Dymund, Winning with the Wilsons, and many more.
We had a number of celebrities and influential people walk the blue carpet at the UK premiere.
GUESTLISTING, MULTIMEDIA SCREENING, PRESS JUNKET
We provided guestlisting and talent handling support at the premiere as well as the multimedia screening.
VAMP supported the release with press nominations during the UK junket. There were a number of interviews with several black influencers journalists such as Ayame Ponders, Victor Kunda which received more than 1M+ views across platforms.
GUESTLISTING, MULTIMEDIA SCREENING, PRESS JUNKET, MEDIA DROP, INFLUENCER ACTIVITY
As part of our efforts to promote the theatrical release of Jordan Peele's thriller film "Nope," we assisted with guestlisting and talent managing at the premiere as well as the multimedia screening.
VAMP supported the release with press nominations during the LA and UK junket. There were multiple interviews conducted with a variety of black journalists and influencers such as Eman Kellam, Victor Kunda, COMPLEX, and NNESAGA, all of which earned more than 1M+ views across various platforms.
VAMP provided Universal Pictures with influencers to send on the Jupiter's Claim experience, which was modeled after the theme park attraction that was featured in the movie. Influencers Victor Kunda and Moyo were flown to Los Angeles for the worldwide debut of Jupiter's Claim.
Influencers who helped spread the word about the film got special gift packages at the end, including a hoodie designed by the film's star, Jide Osifeso.
NOUGHTS + CROSSES S2
GUESTLISTING, INFLUENCER ACTIVITY
VAMP hosted a special preview screening of Noughts and Crosses Series 2 Episode 1 at Bloomsbury Lanes. We invited some of the UK's top influencers who are fans of the novels and series to join us for the screening and a special Q&A with author Malorie Blackman, director Koby Adom, and castmates Masali Baduza and Jasmine Jobson, which was hosted by Vic Sanusi.
To round off the evening, we invited all of our guests to participate in bowling, karaoke, and arcade games. This allowed us to receive the maximum amount of publicity. Our entertaining screening event included plenty of food, beverages, disco lights, laughing, and, of course, photo opportunities for our content-hungry guests.
We assisted with casting for the video promo content for Season 2 of Noughts & Crosses, which featured BBC, Monikah Lee, and the 90s Baby Show. Monikah, Fred, VP, and Temi reacted to footage from seasons 1 and 2 and analyzed significant themes from the show.
GUESTLISTING, INFLUENCER ACTIVITY
We collaborated with Warner Bros. to promote the long-awaited Batman film, starring Robert Pattinson, Zoe Kravitz, and Colin Farrell. This was another fantastic VAMP project in which we organized the guest list for the Warner Bros. bat cave experience as well as their multimedia screening!
The Batcave experience included access to the Batmobile and an exclusive viewing of the Bat and Cat wardrobe. The screening and activation were excellent examples of how our clients recognize the importance of black representation in the gaming and fantasy worlds. VAMP is always eager to shine a light on underrepresented consumers and creators in the industry, and we were able to do so with a few of our favorite fantasy/tech creators!
We give Batman a 10/10. Have you gotten a chance to see it yet? Check it out in a theater near you.
FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE
MEDIA DROP, GUESTLISTING, INFLUENCER ACTIVITY, PRESS JUNKET, CONSULTING
VAMP collaborated with the Warner Bros. team to support the release of the latest film in the wizarding world, Fantastic Beasts: The Secrets of Dumbledore. We worked on the guest list for a variety of activations and press opportunities. The wand installation tour, Mina Lima Exhibition, content creation and Harry Potter studio experience, press conference, red carpet premiere, and multimedia screening were all part of it. We had a great time working on this campaign!
GUESTLISTING, GENERAL PR
We successfully led the launch of the HBO, SKY, and NOW exclusive show Winning Time in the United Kingdom. This is a ten-part weekly series, and we pitched for a special screening and jersey party. The event was held at the infamous VUE Leicester Square and included specially designed and personalised activations for the show, such as a purple carpet with the yellow step and repeat, a slow-mo bullet-time camera, and even a basketball arcade machine. Each guest was greeted with a yellow or purple NBA sweatband and Lakers-themed cocktails from the black-owned rum brand Las Olas. Our themed finger food options included game day snacks such as corn dogs, mac and cheese bites, mini hot dogs, and more, provided by the black-owned Snacketizer.
MEDIA DROP, GUESTLISTING, INFLUENCER ACTIVITY, PRESS JUNKET, CONSULTING
To celebrate the release of the Warner Bros. UK Christmas rom-com, Boxing Day, we coordinated and organised various activities throughout the campaign.
This included an intimate Christmas brunch with writer/actor/director Aml Ameen hosted by leading media platform The British Blacklist, A decadent Couples Day experience gifted to inspirational Black British couples inspired by themes from the film, a Influencer screening at Warner Bros. House and specially selected invites to the official Boxing Day premiere.
VAMP provided key black press and tastemakers to cover both the premiere and the junket featuring Aml Ameen and Little Mix’s Liegh-Anne Pinnock. We also worked with an assortment of black owned companies to provide a unique hamper gifted to the cast and influencers.
INFLUENCER ACTIVITIES, DIGITAL PR
To support the launch of the Prime Video series ‘Harlem’, about 4 Black female friends who live and work in the NYC neighbourhood, we organised a fun-filled ‘Girls Night Out’ sip and paint screening event complete with DJ Flo on the decks, Caribbean dishes by Dinner at San’s and themed drinks by Cocktail Mania UK. Guests walked away with goodie bags incl. Benefit Cosmetics makeup and personalised shot glasses.
We invited leading influencers, journalists and influential voices in the black community for the perfect ‘Girls Night In’ at South Place Hotel’s iconic Suite 610. Screening the series’ first two episodes, we kept things intimate with smaller group sessions held back to back over two days, encouraging guests to get comfortable, chatty and very candid.
With show-themed cocktails, classic American candy, and a three course meal created by the chefs at South Place Chop House, guests including Bolu Babalola, Toni Tone and Remi Burgz dove into a deep post-show discussion lead by VAMP and became early advocates of the show.
DIGITAL PR, EVENT MANAGEMENT, PRESS
To kick off the release of the YouTube Originals series THEOUTSIDERS? We organised and managed a red carpet premiere and afterparty at Picturehouse Fulham Road. Over 200 black influencers, creatives, journalists and the contributors themselves attended a night of black excellence and celebration.
With there being over 30 contributors and visionary director Simon Fredericks on board, the VAMP team provided press opportunities across various outlets and publications. These included securing pieces on GQ, The Guardian, Huffington Post UK and more across UK black media. This also included partnering with BFI for a discussion about this new series featuring a dazzling line up of YouTube creators, actors, artists, musicians, creatives, and authors from the UK and across the globe including Campbell Addy, Chidera Eggerue, Vernon Francois and Simon Frederick.
MICHAEL X: HUSTLER, REVOLUTIONARY, OUTLAW
EVENT MANAGEMENT, PRESS JUNKET, CONSULTANCY
During Black History Month, SKY launched the controversial documentary Michael X: Rebel, Hustler, Revolutionary. VAMP were brought on to curate and manage an intimate screening with the cast, crew, professionals and creatives. The night took place at The Ritzy, Brixton and was followed by a Q&A hosted by The British Blacklist Founder Akua and featured the director and contributors. The themed evening also featured catering from Rudie’s Jerk, a local caribbean cuisine.
VAMP put together a virtual junket with various black journalists and outlets. These include, TRENCH, 14HQ, The Floor Mag and more. The junket featured the director and 2 contributors.
THE UNITED STATES VS. BILLIE HOLIDAY
DIGITAL PR, MEDIA DROP
VAMP organised interviews with key black press including The British Blacklist and Andra Day. Alongside this, VAMP engaged with a multitude of influencers and journalists to ensure a range of coverage on socials as well as on outlets like gal-dem.
VAMP sent out drops to journalists, tastemakers and influencers with a special Billie Holiday candle in collaboration with Tribal Unicorn, as well as flowers (in relation to Billie Holiday’s iconic hair flower accessory) and tasty chocolate (Dapaah Chocolates).
VIRTUAL EVENT, MEDIA DROP
To support the launch of Catfish UK, a special UK edition of the hit US TV series, VAMP organised a virtual event with influencers and journalists in attendance.
To further celebrate the launch, VAMP sent out bespoke gift boxes to high reach to engagement influencers. Products included personalised cupcakes with receipts faces on them, branded popcorn, a camera and branded Popsockets.
VAMP selected a variety of Black press (from mainstream outlets and specialised outlets) to an exclusive early viewing of Christopher Nolan's highly anticipated, Tenet. We secured coverage at Metro, That Grape Juice, The British Blacklist and more.
VAMP supported with press nominations for the UK virtual junket of Clemency. We engaged with key Black press interested in the themes of the film and produced amazing coverage with Channel 4 News, British Vogue, The Independent, The Grape Juice and Say Your Mind podcast.
VAMP selected and sent Scoob! film merchandise to key dog-owner and family influencers. Despite being a gifting opportunity, VAMP's strong relationships with these influencers resulted in great organic coverage from the likes of Mariam Musa and The Kabs Family
QUEEN & SLIM
INFLUENCER ACTIVITY, EVENTS
In line with the key themes of the film, VAMP organised a “Couples Day” for Influencers which included a date night featuring a complimentary nights stay at a hotel, dinner, a visit to the Queen & Slim mural and lots of couple goodies! We also hosted a “Ride or Die” intimate screening attended by Influencer couples and best friends attended by the cast, director and writer and produced a dedicated couples video.
To further reach online, VAMP commissioned an artist to illustrate Influencer couples in the style of the official “Queen & Slim" poster. These images were posted by couples on their Instagram feeds and story's, and received extremely good sentiment from their followers.
DIGITAL PR, EVENTS, CONSULTANCY
For the release of Just Mercy VAMP supported Warner Bros. across various activity. This included two screenings; an extended introduction by charity Urban Lawyers with talent and, a BBC Radio 1XTRA premiere. HOUSE OF LORDS As well as managing the event, we invited a host of influencers and tastemakers (Black journalists) to draw attention to this film.
VAMP supported the management of a highly-anticipated event at the House of Lords, where talent was in attendance for various discussions and Q&A’s. It was extremely well received and some content from the event went viral.
VAMP organised and hosted a brunch with former gang-leader and motivational speaker Karl Lokko. With Bryan Stevenson in attendance as well as change leaders, tastemakers and journalists, there was a great, relaxing discussion around topics in line with the film’s themes.
To round off activity, VAMP worked on the UK junket which featured Michael B Jordan, Jamie Foxx and Bryan Stevson. Coverage included pieces in The British Blacklist, Gal-Dem Black Ballad and LinkUp TV.
NOUGHTS + CROSSES
DIGITAL PR, EVENTS, SOCIAL ACTIVATION
VAMP organised and hosted the first-look of the show with tastemakers and influencers in attendance at screenings in London and Birmingham. After the premiere of the episode at the London screening, Tolani Shoneye (co-host of The Receipts Podcast), hosted a hilarious but insightful Q&A panel with the cast, executive producer and director.
VAMP partnered with Book Fairies, an online collective that “hides” books in significant locations to encourage others to delve into the story. The activation was launched on World Book Day and was also loved by Malorie Blackman herself
VAMP worked with key Black press to maximise exposure to the series for the main target audience. Coverage included: The Guardian, The Independent, Cosmopolitan, BBC World Service, BBC Radio London, Buzzfeed, The Sun, gal-Dem, Reprezent Radio and more
SPIDER-MAN: INTO THE SPIDER-VERSE
VAMP held a special post-release screening to celebrate the release of Spider-man: Into The Verse starring the first black-Latino Spider-Man. The night featured New York inspired pizza for our guests to enjoy against the backdrop of the hip-hop filled soundtrack before the film. In attendance were Black gamers, self-professed gamers and Influencers.
Planned and executed in 4 days for Sony, the screening was full to brim and celebrated a first for the Marvel-verse.
EVENTS, INFLUENCER ACTIVITY
With no premiere taking place in the UK, the VAMP team sent two Influencers (Yewande Biala - 780k followers and Plastic Boy - 300k followers) to the Toronto Film Festival where they produced content promoting the film on their trip. To further social activity, VAMP organised two social activations. VAMP partnered with popular sex and relationship Influencer, Oloni, to create a Twitter thread around the theme of the 'art of hustling'. People were encouraged to share their stories on how they have 'hustled' in anticipation for the film.
To engage with Instagram users, we worked with a selection of beauty influencers and a nail salon to create 'stripper nails' themed content as a carousel post with followers swiping across to watch the trailer.
In replacement of an official premiere, VAMP hosted a party and screening ahead of the release of the film. A pre-party for the screening was held in a Leicester Square strip club for a variety of celebrities, Influencers and tastemakers. Guests were encouraged to embrace their inner ‘hustler’ through the use of fake customised money, a nail booth, a dance competition to win 'stripper heels' and several photo stations to get that killer photo for socials. The screening was attended by 250 guests.
For the release of Sky's Lovecraft Country, VAMP worked alongside the UK publicity team to engage with the UK audience. We secured interviews with Black Ballad, Buzzfeed, The Independent, Digital Spy and more. To ensure we engaged with the popular 'Black Twitter' community and beyond, we've locked in 6 Ambassadors who did live-tweet alongs of each episode from TX. The total Twitter reach of Ambassadors recruited amounted to 250,000+.
DIGITAL PR, CONSULTANCY, EVENTS
VAMP acted as consultants to the Disney/Marvel UK Publicity team on PR and Influencer strategy for the launch of the Black Panther movie.
VAMP curated an Influencer event to launch the official #Wakandazine produced by Matthew Josephs. With special performances from DJ P Montana and Not3s, the guests enjoyed a pre-release screening of the Black Panther movie introduced by Letita Wright.
VAMP also provided Disney with PR support resulting in coverage in a range of top tier lifestyle publications including Stylist and The Pool as well as popular platforms Reprezent Radio, Wall of Comedy, Black Ballad and gal-dem.
VAMP hosted an exclusive Influencer and tastemaker 'nostalgia' themed screenings for Universal Pictures release of ‘Little'.. The aim was to prompt Influencers in attendance to reminisce over their transformation into adulthood and encourage their followers to do the same. The screening featured a commissioned artist who drew guests at their present age and next to their younger selves.
For PR support, VAMP took 8 journalist and Influencer to the LA junket which resulted in 8 interviews including The British Blacklist, Metro, Black Ballad as well as a hilarious video by YouTuber Eman Kellam which was reposted on various popular blog pages as well as by star of the film, Marsai Martin resulting in over 1.3million views for that one video.
DIGITAL PR, EVENTS
VAMP hosted an exclusive Influencer screening for an audience made up of mainly celebrities, bloggers and tastemakers of colour for female-led comedy Girls Trip. The night was the ultimate 'girls night out' featuring a nail station, photo booth, a meet and greet with Jada Pinkett Smith and a 'girls trip inspired' goodie bag to take home! The event coverage produced a staggering 11million Twitter Impressions, 2 million Instagram impressions
For PR, VAMP secured online press and Influencer interviews with cast member Jada Pinkett Smith for the release of Universal's Girls Trip. The aim was to target women of colour between the ages of 18-35 by arranging interviews with the top outlets for that target audience.
The coverage was widely viewed online resulting in the film doubling its UK Box Office target during the first weekend.