Over the past four years, we've had the pleasure of working on over 25 Film & TV releases
VAMP selected a variety of Black press (from mainstream outlets and specialised outlets) to an exclusive early viewing of Christopher Nolan's highly anticipated, Tenet. We secured coverage at Metro, That Grape Juice, The British Blacklist and more.
VAMP supported with press nominations for the UK virtual junket of Clemency. We engaged with key Black press interested in the themes of the film and produced amazing coverage with Channel 4 News, British Vogue, The Independent, The Grape Juice and Say Your Mind podcast.
VAMP selected and sent Scoob! film merchandise to key dog-owner and family influencers. Despite being a gifting opportunity, VAMP's strong relationships with these influencers resulted in great organic coverage from the likes of Mariam Musa and The Kabs Family
QUEEN & SLIM
INFLUENCER ACTIVITY, EVENTS
In line with the key themes of the film, VAMP organised a “Couples Day” for Influencers which included a date night featuring a complimentary nights stay at a hotel, dinner, a visit to the Queen & Slim mural and lots of couple goodies! We also hosted a “Ride or Die” intimate screening attended by Influencer couples and best friends attended by the cast, director and writer and produced a dedicated couples video.
To further reach online, VAMP commissioned an artist to illustrate Influencer couples in the style of the official “Queen & Slim" poster. These images were posted by couples on their Instagram feeds and story's, and received extremely good sentiment from their followers.
DIGITAL PR, EVENTS, CONSULTANCY
For the release of Just Mercy VAMP supported Warner Bros. across various activity. This included two screenings; an extended introduction by charity Urban Lawyers with talent and, a BBC Radio 1XTRA premiere. HOUSE OF LORDS As well as managing the event, we invited a host of influencers and tastemakers (Black journalists) to draw attention to this film.
VAMP supported the management of a highly-anticipated event at the House of Lords, where talent was in attendance for various discussions and Q&A’s. It was extremely well received and some content from the event went viral.
VAMP organised and hosted a brunch with former gang-leader and motivational speaker Karl Lokko. With Bryan Stevenson in attendance as well as change leaders, tastemakers and journalists, there was a great, relaxing discussion around topics in line with the film’s themes.
To round off activity, VAMP worked on the UK junket which featured Michael B Jordan, Jamie Foxx and Bryan Stevson. Coverage included pieces in The British Blacklist, Gal-Dem Black Ballad and LinkUp TV.
NOUGHTS + CROSSES
DIGITAL PR, EVENTS, SOCIAL ACTIVATION
VAMP organised and hosted the first-look of the show with tastemakers and influencers in attendance at screenings in London and Birmingham. After the premiere of the episode at the London screening, Tolani Shoneye (co-host of The Receipts Podcast), hosted a hilarious but insightful Q&A panel with the cast, executive producer and director.
VAMP partnered with Book Fairies, an online collective that “hides” books in significant locations to encourage others to delve into the story. The activation was launched on World Book Day and was also loved by Malorie Blackman herself
VAMP worked with key Black press to maximise exposure to the series for the main target audience. Coverage included: The Guardian, The Independent, Cosmopolitan, BBC World Service, BBC Radio London, Buzzfeed, The Sun, gal-Dem, Reprezent Radio and more
SPIDER-MAN: INTO THE SPIDER-VERSE
VAMP held a special post-release screening to celebrate the release of Spider-man: Into The Verse starring the first black-Latino Spider-Man. The night featured New York inspired pizza for our guests to enjoy against the backdrop of the hip-hop filled soundtrack before the film. In attendance were Black gamers, self-professed gamers and Influencers.
Planned and executed in 4 days for Sony, the screening was full to brim and celebrated a first for the Marvel-verse.
EVENTS, INFLUENCER ACTIVITY
With no premiere taking place in the UK, the VAMP team sent two Influencers (Yewande Biala - 780k followers and Plastic Boy - 300k followers) to the Toronto Film Festival where they produced content promoting the film on their trip. To further social activity, VAMP organised two social activations. VAMP partnered with popular sex and relationship Influencer, Oloni, to create a Twitter thread around the theme of the 'art of hustling'. People were encouraged to share their stories on how they have 'hustled' in anticipation for the film.
To engage with Instagram users, we worked with a selection of beauty influencers and a nail salon to create 'stripper nails' themed content as a carousel post with followers swiping across to watch the trailer.
In replacement of an official premiere, VAMP hosted a party and screening ahead of the release of the film. A pre-party for the screening was held in a Leicester Square strip club for a variety of celebrities, Influencers and tastemakers. Guests were encouraged to embrace their inner ‘hustler’ through the use of fake customised money, a nail booth, a dance competition to win 'stripper heels' and several photo stations to get that killer photo for socials. The screening was attended by 250 guests.
For the release of Sky's Lovecraft Country, VAMP worked alongside the UK publicity team to engage with the UK audience. We secured interviews with Black Ballad, Buzzfeed, The Independent, Digital Spy and more. To ensure we engaged with the popular 'Black Twitter' community and beyond, we've locked in 6 Ambassadors who did live-tweet alongs of each episode from TX. The total Twitter reach of Ambassadors recruited amounted to 250,000+.
DIGITAL PR, CONSULTANCY, EVENTS
VAMP acted as consultants to the Disney/Marvel UK Publicity team on PR and Influencer strategy for the launch of the Black Panther movie.
VAMP curated an Influencer event to launch the official #Wakandazine produced by Matthew Josephs. With special performances from DJ P Montana and Not3s, the guests enjoyed a pre-release screening of the Black Panther movie introduced by Letita Wright.
VAMP also provided Disney with PR support resulting in coverage in a range of top tier lifestyle publications including Stylist and The Pool as well as popular platforms Reprezent Radio, Wall of Comedy, Black Ballad and gal-dem.
VAMP hosted an exclusive Influencer and tastemaker 'nostalgia' themed screenings for Universal Pictures release of ‘Little'.. The aim was to prompt Influencers in attendance to reminisce over their transformation into adulthood and encourage their followers to do the same. The screening featured a commissioned artist who drew guests at their present age and next to their younger selves.
For PR support, VAMP took 8 journalist and Influencer to the LA junket which resulted in 8 interviews including The British Blacklist, Metro, Black Ballad as well as a hilarious video by YouTuber Eman Kellam which was reposted on various popular blog pages as well as by star of the film, Marsai Martin resulting in over 1.3million views for that one video.
DIGITAL PR, EVENTS
VAMP hosted an exclusive Influencer screening for an audience made up of mainly celebrities, bloggers and tastemakers of colour for female-led comedy Girls Trip. The night was the ultimate 'girls night out' featuring a nail station, photo booth, a meet and greet with Jada Pinkett Smith and a 'girls trip inspired' goodie bag to take home! The event coverage produced a staggering 11million Twitter Impressions, 2 million Instagram impressions
For PR, VAMP secured online press and Influencer interviews with cast member Jada Pinkett Smith for the release of Universal's Girls Trip. The aim was to target women of colour between the ages of 18-35 by arranging interviews with the top outlets for that target audience.
The coverage was widely viewed online resulting in the film doubling its UK Box Office target during the first weekend.