Hustlers Movie

VAMP worked with STX on the UK release of Hustlers.


  • Event Planning and Management
  • Influencer Activations


We utilised both Instagram and Twitter influencers to maximise awareness of the movie release by creating bespoke content.

We hosted a pre-party for the screening, which was held in a strip club, for a variety of celebrities, influencers and tastemakers in Leicester Square. Guests were encouraged to embrace their inner ‘hustler’ through the use of fake customised money, a nail booth and several photo stations.

250 guests were then escorted to VUE cinema to watch the Hustlers movie


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