We secured 7 press interviews with cast member Jada Pinkett Smith and 1 influencer interview. The aim was to target women of colour between the ages of 18-35 by arranging interviews with the top outlets for this audience. This included BET, MOBO, The Colour Network and GAL-DEM. We had also lined up interviews with Radar Radio, Reprezent Radio, Huffington Post and Channel 4. The coverage was widely viewed online resulting in the film surpassing it’s UK box office target during its first weekend after its release.