We hosted an exclusive influencer screening for 100 celebrities, bloggers and tastemakers for female-led comedy Girls Trip. In light of the films theme, we planned the perfect girls night out filled with a nail bar, a fun photobooth and the ultimate girls trip inspired goodie bag.
The night was a huge success with the likes of Ella Eyre, Michaela Cole, Coleen Nolan, Nadia Rose and Laila Loves in attendance. The event produced more than 2 million impressions (and counting) and resulted in multiple influencer posts including a tweet and picture from cast member Jada Pinkett Smith.
We secured 7 press interviews with cast member Jada Pinkett Smith and 1 influencer interview. The aim was to target women of colour between the ages of 18-35 by arranging interviews with the top outlets for this audience. This included BET, MOBO, The Colour Network and GAL-DEM. We had also lined up interviews with Radar Radio, Reprezent Radio, Huffington Post and Channel 4. The coverage was widely viewed online resulting in the film surpassing it’s UK box office target during its first weekend after its release.